– Bille Korsbro, Head of Marketing & eCommerce, Our Units.
Like many other fashion businesses, Our Units was stuck with an older ERP system. This affected their efficiency and required some hefty integrations for data to flow smoothly and reliably between the different systems. With Shopify, Our Units has gained a future-proof solution, allowing them to continue dreaming big.
Who is
Vores Enheder
Our Units is a Danish fashion company that swaps seasonal trends for long-lasting designs – produced sustainably. Despite being an advocate for minimizing consumption, Our Units is experiencing tremendous growth.
Our Units caters to brands: Five Units for women and Plain Units for men. Previously, these two brands each operated their own webshops on separate domains. The IT architecture consisted of many small IT islands, numerous manual processes, and almost no integrations.
When Our Units first approached us back in 2019, they had a desire to migrate Five Units to Shopify. We configured the platform, designed the storefront, and developed a PIM system that automatically sends product data to Shopify, eliminating the need to create products in multiple systems. It was clear that Shopify made everyday operations much easier.
"Shopify embraces the fashion industry because the platform is so easy to work with. You can incorporate many product details—different sizes, colors, recommendations, washing instructions, etc.—it's very intuitive. And you can quickly create an elegant design without spending a lot of money on it. Shopify offers plenty of inspiration—the design can evolve just as rapidly as the collections."
– Stine Bauer Boskov, D.TAILS.
When the company later decides to merge the two brands under one umbrella, it becomes our task to expand and update the Five Units shop. We automate the entire business and also set up Klaviyo and Gorgias, ensuring all workflows are consolidated and simplified.
A brand-new theme was selected, and the new Online Store 2.0 features were fully utilized. The result is a stunning and highly professional webshop that went live in March 2022. Our Units received, among other things:
▪︎ A premium theme with a significant amount of customization – small details, big difference!
▪︎ A standard product template that automatically adjusts depending on the brand displayed.
▪︎ An extensive setup of metafields to display specifications as simply and elegantly as possible.
– Bille Korsbro, Head of Marketing & eCommerce, Our Units.
