– Bille Korsbro, Head of Marketing & eCommerce, Our Units.
Like so many other fashion companies, Our Units was stuck in an older ERP system. This affected their efficiency and required some hefty integrations for data to flow smoothly and reliably between the different systems. With Shopify, Our Units has obtained a future-proof solution, enabling them to continue dreaming big.
Who is
Our units
Our Units is a Danish fashion company that replaces seasonal trends with long-lasting designs - sustainably produced. Despite the fact that Our Units advocates for minimizing consumption, the company is experiencing tremendous growth.
Our Units driver two brands: Five Units for women and Plain Units for men. The two brands previously each had their own webshop on separate domains, and the IT architecture consisted of many small IT islands, multiple manual processes, and almost no integrations.
When Our Units first came to us back in 2019, it was with a desire to move Five Units to Shopify. We configured, designed the storefront, and developed a PIM system that automatically sends product data to Shopify, eliminating the need to create products in multiple systems. It was clear that Shopify made everyday work much easier.
"Shopify embraces the fashion industry because the platform is so easy to deal with. You can pull in many product details – different sizes, colors, recommendations, washing instructions, etc. – it is very intuitive. And you can quite quickly create a beautiful design without having to spend a lot of money on it. Shopify offers a lot of inspiration – the design can shift just as quickly as the collections."
– Stine Bauer Boskov, D.TAILS.
When the company later decides to merge the two brands under one umbrella, it becomes our task to expand and update the Five Units shop. We automate the entire business and also set up Klaviyo and Gorgias, so all work processes are consolidated and simplified.
A completely new theme was selected, and the new Online Store 2.0 features were fully utilized. The result is a super stylish and very professional webshop that went live in March 2022. Our Units obtained, among other things:
▪︎ A top-notch Premium theme with a good amount of customization – small details, big difference!
▪︎ One standard product template that automatically adapts depending on which brand is displayed.
▪︎ An extensive setup of metafields to display specifications as simply and elegantly as possible.
– Bille Korsbro, Head of Marketing & eCommerce, Our Units.
