Adding a wishlist app to your webshop is an investment that can offer substantial benefits for both your business and your customers. Here are some of the key reasons why a wishlist is a great idea for any webshop:

Increased Conversion

Wishlists allow customers to save products they might not be ready to purchase right away. When they return, they have easy access to their desired items, which increases the likelihood of completing the purchase. Many customers are “just browsing” and not ready to buy immediately – a wishlist gives them the opportunity to consider their choices and come back when they are ready to purchase. This can help reduce the high cart abandonment rate of almost 70% and increase overall conversion.

Wishlists can also encourage customers to purchase more items at once when they return to update or complete their list.

Increased Visibility

When customers share their wishlists with friends and family, either as gift ideas or sources of inspiration, your store's visibility expands. Wishlists act as an effective marketing channel because they allow customers to recommend products to their network. This can lead to more referrals and new customers who might not have discovered your webshop otherwise. Especially during holidays, birthdays, or special events like weddings, sharing wishlists can generate increased traffic and potential sales.

Increased Customer Loyalty

Wishlists enhance the personal shopping experience by making it easier for customers to save and organize their favorites. When customers can save products for later purchase, they build a connection to your webshop and often return to review their list. This not only increases the chances for repeat purchases but also fosters a stronger customer relationship.

By offering a feature that makes the shopping experience more convenient and personal, customers feel more engaged, which is an effective way to build long-term loyalty.

Source: 49 Cart Abandonment Rate Statistics 2024, Baymard Institute.