Adding a wishlist app to your webshop is an investment that can bring significant benefits to both your business and your customers. Here are some of the key reasons why a wishlist is a great idea for any webshop:

Increased Conversion

Wishlists allow customers to save products they may not be ready to purchase immediately. When they return, they have easy access to their desired items, which increases the likelihood of completing the purchase. Many customers are “just browsing” and are not ready to buy right away – a wishlist allows them to consider their options and return when they are ready to buy. This can help reduce the high cart abandonment rate of nearly 70% and enhance overall conversion.

Wishlists can also inspire customers to buy more items at once when they return to update or complete their list.

Increased Visibility

When customers share their wishlists with friends and family, either as gift ideas or sources of inspiration, your store’s visibility expands. Wishlists act as an effective marketing channel because they enable customers to recommend products to their network. This can lead to more referrals and new customers who might not have discovered your webshop otherwise. Especially during holidays, birthdays, or special events like weddings, sharing wishlists can drive increased traffic and potential sales.

Increased Customer Loyalty

Wishlists enhance the personal shopping experience by making it easier for customers to save and organize their favorites. When customers can save products for future purchase, they build a connection with your webshop and often return to review their list. This not only increases the chances of repeat purchases but also fosters a stronger customer relationship.

By offering a feature that makes the shopping experience more convenient and personalized, customers feel more engaged, which is an effective way to build long-term loyalty.

Source: 49 Cart Abandonment Rate Statistics 2024, Baymard Institute.