Case: Rosemunde
Luxury Experience - Also for B2B Customers
Luxury Experience - Also for B2B Customers
Rosemunde's vision is clear - they aim to create experiences for their customers that provide a "luxury feeling - every day." A vision they turn into reality each day through their wide selection of quality fashion. But the luxury feeling doesn't stop there. The overall experience should be inviting when customers interact with the well-known brand.
This also applies to their digital universe.
After several years with Scannet, Rosemunde was ready to rethink and refresh their online store. They therefore decided to migrate their B2C shop to Shopify.
But their digital transformation didn't stop there. After their B2C shop went live with a host of new functionality and design elements, the next step on the path to an optimized user journey was to innovate their B2B purchasing flow.
Today's B2B customers desire the same delightful experience when shopping as they receive as B2C customers. It was precisely with this idea at the core that Rosemunde chose to migrate their B2B shop to Shopify, with an integration of the D.TAILS B2B system.
With their new B2B solution, Rosemunde creates the same luxurious feeling for their B2B customers that their B2C customers know and love them for.
Who is
Rosemunde
Rosemunde is a Scandinavian fashion company with a clear aesthetic voice and a strong backstory. Rosemunde has always been at the forefront of delivering "a luxury feeling - every day" to women worldwide. Founded in 2004 and known for its iconic silk top, the brand has undergone many transformations and celebrated significant moments – from the relaunch of their flagship store in Copenhagen in 2015 to the opening of stores in both China and Japan.
Furthermore, Rosemunde has benefited from their D.TAILS / Shopify solution by getting...
… The opportunity to inspire their B2B customers even more with tailor-made user journeys for each individual customer.
… Much more automation of repetitive work tasks.
… Streamlining the processes between their online shop and their ERP system.
… Optimization of product and collection creation.
… Greater flexibility in branding and marketing with a front-end that can support all marketing needs, from high-quality photos and video content to interactive purchasing experiences.
"I think D.TAILS have been great at meeting all the requirements we knew we had, but also at fulfilling needs we didn't even know we had. [...] With our new Shopify and D.TAILS solution, we haven't just closed the gaps, but also improved the entire foundation." - Sophie Albo, E-commerce Manager at Rosemunde.
Business Logic - Complexity Made Easy
B2B is generally complex. There is a lot of business logic that needs to work together, from a stable discount system to bundle rules and inventory distribution.
In collaboration with D.TAILS, the complex has become simple, and Rosemunde has established precisely the rules that both ease the internal workload and create a better user experience for their customers.
It's easy to overlook the overall experience of B2B customers - but it shouldn't be.
For most manufacturing companies, their B2B customers are the engine that drives the ship. Nevertheless, they have been neglected for many years, and excellent user experiences have been an exclusive reality for private customers.
Today, however, not all B2B customers are satisfied with incomplete and non-user-friendly ordering options.
With Shopify as the foundation, Rosemunde in collaboration with D.TAILS has overcome the technological barriers and created a future-proof solution that ensures their place in international fashion e-commerce.
“The launch of our B2B shop was almost uneventful. It took 10 minutes and then it was live. Quick and seamless. A bit anticlimactic, actually. But that's exactly what you want when launching a new system.” - Sophie Albo, Head of E-commerce at Rosemunde
"Previously, I worked at a company with in-house developers - everything was custom-made there, and when coming from that, a system like Shopify can seem quite restrictive. Fortunately, D.TAILS was always ready with creative solutions that turned those restrictions into non-issues. In the end, we have precisely the solution we wanted, and at a much lower cost."
- Sophie Albo, E-commerce Manager at Rosemunde
“Launching our B2B shop was almost boring. It took 10 minutes and then it was live. Quick and seamless. A bit anticlimactic, actually. But that's exactly what you want when launching a new system” - Sophie Albo, E-commerce Manager at Rosemunde
“Launching our B2B shop was almost boring. It took 10 minutes and then it was live. Quick and seamless. A bit anticlimactic, actually. But that's exactly what you want when launching a new system” - Sophie Albo, E-commerce Manager at Rosemunde
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