Case: Rosemunde

Luxury Feeling - Also for B2B Customers

Rosemunde's vision is clear - they aim to create experiences for their customers that provide a "luxury feeling - every day." A vision they make a reality daily through their extensive selection of quality fashion. But the luxury feeling doesn't stop there. The overall experience must be inviting when customers interact with the well-known brand.

Naturally, this includes their digital universe as well.

After several years with Scannet, Rosemunde was ready to reinvent and refresh their online store. They decided to migrate their B2C shop to Shopify.

But their digital transformation didn't stop there. After their B2C shop went live with a host of new functionalities and design elements, the next step towards an optimized user journey was to innovate their B2B purchasing flow.

Today's B2B customers desire the same delightful experience when shopping as they get as B2C customers. It was precisely with this idea at the center that Rosemunde chose to migrate their B2B shop to Shopify, with an overlay of the D.TAILS B2B system.

With their new B2B solution, Rosemunde creates the same luxurious feeling for their B2B customers that their B2C customers know and love them for.

Who is

Rosemunde

Rosemunde is a Scandinavian fashion company with a clear aesthetic voice and a strong backstory. Rosemunde has always been at the forefront of delivering "a luxury feeling - every day" to women worldwide. Founded in 2004 and known for its iconic silk top, the brand has undergone many transformations and celebrated significant moments – from the relaunch of their flagship store in Copenhagen in 2015 to the opening of stores in both China and Japan.

Additionally, Rosemunde, with their D.TAILS / Shopify solution, has received...

… The opportunity to inspire their B2B customers even more, with designed user journeys tailored to each individual customer.

… Much more automation of repetitive tasks.

… Streamlining the processes between their online shop and their ERP system.

… Optimization of product and collection creation.

… Greater flexibility in branding and marketing with a front-end that can accommodate all marketing needs, from high-quality photos and video content to interactive purchasing experiences.

“I think D.TAILS has been excellent at meeting all the requirements we knew we had, but also fulfilling needs we didn’t even realize we had. [...] With our new Shopify and D.TAILS solution, we haven’t just filled the gaps but improved the entire foundation” - Sophie Albo, E-commerce Manager at Rosemunde.

Business Logic - Complexity Made Easy

B2B is generally complex. There is a lot of business logic that must work together, from a stable discount system to packaging rules and inventory allocation.

In collaboration with D.TAILS, the complex has been made easy, and Rosemunde has implemented exactly the rules that both ease the internal workload and create a better user experience for their customers.

It's easy to overlook the overall experience of B2B customers, but it shouldn't be.

For most manufacturing companies, their B2B customers are the engine that drives the ship. Nevertheless, for many years, they have been neglected, and the delightful user experiences have been an exclusive reality for private customers.

Today, however, not all B2B customers settle for incomplete and user-unfriendly ordering options.

With Shopify as the foundation, Rosemunde, in collaboration with D.TAILS, has overcome the technological barriers and created a future-proof solution that secures their place in international fashion e-commerce.

“The launch of our B2B shop was almost boring. It took 10 minutes and then it was live. Quick and seamless. A bit anticlimactic, actually. But that's exactly what you want when launching a new system” - Sophie Albo, E-commerce Manager at Rosemunde

"Previously, I worked at a company with in-house developers—everything was custom-made, and coming from that background, a system like Shopify can seem quite restrictive. Fortunately, D.TAILS was always ready with creative solutions that turned those restrictions into non-issues. In the end, we have exactly the solution we want, and at much lower costs."
- Sophie Albo, E-commerce Manager at Rosemunde

“The launch of our B2B shop was almost boring. It took 10 minutes and then it was up. Quick and seamless. Actually, a bit anticlimactic. But that's exactly what you want when launching a new system.” - Sophie Albo, E-commerce Manager at Rosemunde