Rosemunde's vision is clear - they aim to create experiences for their customers that provide a “luxury feeling - every day". A vision they make a reality every day through their wide selection of quality fashion. But the luxury feeling doesn't stop there. The overall experience should be inviting when customers interact with the well-known brand.
After several years with Scannet, Rosemunde was ready to rethink and refresh their online store. They, therefore, decided to migrate their B2C shop to Shopify.
But their digital transformation did not stop there. After their B2C shop went live with a wealth of new functionality and design elements, the next step on the path toward an optimized user journey was to innovate their B2B purchasing flow.
Today's B2B customers want the same delightful experience when shopping as they receive as a B2C customer. It was precisely with this idea at the center that Rosemunde chose to migrate their B2B shop to Shopify, with an overlay of the D.TAILS B2B system.
With their new B2B solution, Rosemunde creates the same luxurious feeling for their B2B customers that their B2C customers know and love them for.
Who is
Rosemunde
Rosemunde is a Scandinavian fashion company with a clear aesthetic voice and a strong backstory. Rosemunde has always been at the forefront of delivering "a luxury feeling - every day" to women all over the world. Founded in 2004 and known for its iconic silk top, the brand has undergone many transformations and celebrated significant moments – from the relaunch of their flagship store in Copenhagen in 2015 to the opening of stores in both China and Japan.
… The opportunity to inspire their B2B customers even more, with designed user journeys tailored to the individual customer.
… Much more automation of repetitive tasks.
… Streamlining of processes between their online shop and their ERP system.
… Optimization of product and collection creation.
… Greater flexibility in branding and marketing with a front-end that can accommodate all marketing needs from high-quality photo and video content to interactive purchasing experiences.
“I think D.TAILS has been good at meeting all the demands we knew we had, but also fulfilling needs we didn't even know we had. [...] With our new Shopify and D.TAILS solution, we haven't just closed the gaps, but also improved the entire foundation.” - Sophie Albo, E-commerce Manager at Rosemunde.
B2B is inherently complex. There's a significant amount of business logic that needs synergy, from a reliable discount system to bulk rules and inventory distribution.
With D.TAILS' cooperation, the complexity was simplified, and Rosemunde set up precisely the rules that reduced internal workload while enhancing their customers' user experience.
For most manufacturing companies, their B2B customers are the engine driving the ship. Nevertheless, they have been neglected for many years, and the delightful user experiences have been an exclusive reality for private customers.
Today, however, not all B2B customers settle for half-finished and user-unfriendly ordering options.
With Shopify as the foundation, Rosemunde, in collaboration with D.TAILS, has overcome the technological barriers and created a future-proof solution that secures their place in international fashion e-commerce.
“The launch of our B2B shop was almost boring. It took 10 minutes and then it was up. Quick and seamless. A bit anticlimactic actually. But that's what you want when you launch a new system” - Sophie Albo, E-commerce Manager at Rosemunde
"Previously, I worked in a company with internal developers - everything was custom made, and when you come from that, a system like Shopify can seem quite restrictive. Fortunately, D.TAILS was always ready with creative solutions that turned the restrictions into non-issues. In the end, we have exactly the solution we want, and at much lower costs."
- Sophie Albo, E-commerce Manager at Rosemunde
