– Fredrik Sinander, eCommerce Manager, Silva.
Who is
Silva
Silva is a Swedish company that designs, develops, and sells compasses, headlamps, and outdoor products for sports, adventure, and professional use. They have been in operation since 1933, when Silva's founders invented the world's first liquid-filled compass.
When should you consider migrating from one platform to another? For Silva, the decision couldn't be postponed any longer. Their WooCommerce shop frequently experienced crashes, had long response times, and the development of new initiatives couldn't keep up with their ambitions.
Over several years, Silva had been developing their WooCommerce shop. Numerous developers had been involved, and far too many plug-ins and applications were now hindering each other. Time and again, they had to drop everything just to keep the webshop running.
A fresh start was needed. Silva required a stable and reliable solution that could handle the company's size, visually support the brand, and ensure easy integration with external systems. Silva went straight to Shopify, and Shopify directed them straight to us.
– Fredrik Sinander, eCommerce Manager, Silva.
The goal was 70 percent branding / 30 percent webshop. The new shop was intended to be an aesthetic manifestation of Silva – not a competitor to the many retailers. The aim was to create brand awareness and speak to brand fans rather than to the price-buster segment. Therefore, we built a shop in a Premium theme where aesthetics took center stage – the shop accommodates large images, films, and an intense atmosphere. The shop offers multiple language versions and currencies.
Customer care is also given special attention.
We also assisted Silva in getting started with Klaviyo and Gorgias, ensuring that their customer service is now operating at the highest level. We don't just stop at the integration itself; we always make sure to educate the eCommerce team so they are best equipped for the daily digitization of the entire customer journey.
A brilliant email automation platform that reaches customers at the right time and place based on their usage and purchasing behavior. Once everything is carefully configured, your sales promotions run automatically. What do you get out of it? Increased sales, increased repeat sales, and improved customer retention!
Gorgias centralizes all communication in one place, whether customers are reaching out from Instagram, email, Facebook, or chat. The system provides a complete overview of customer information, order history, and previous interactions. Furthermore, Gorgias can even be configured to automatically respond to inquiries containing a variety of typical words. Smiles all around!
