Gripgrab: From basic to 2.0 – and a wealth of streamlined options

Gripgrab: Fra basic til 2.0 – og et væld af strømlinede muligheder

CASE: GripGrab

From basic to 2.0 – and a multitude of streamlined options

"Shopify, Klaviyo, and Gorgias are an obvious trinity that gives us immense confidence. There's someone there who solely focuses on creating success for people like us."

– Christian Lydeking Hermansen, Head of E-commerce, GripGrab

For GripGrab, Shopify was not a new phenomenon. The Danish company, which specializes in gear for cycling enthusiasts, had previously operated on a basic solution. But when the Corona pandemic gave a real boost and pushed the sales figures up the mountain stages, the need arose for a brand update. A new visual identity and new brand narrative had to be created, and thus the website also needed an overhaul. Getting on the saddle of the 2.0 version was a natural step and opened up entirely new features, new design possibilities, and time-saving processes.

Who is

GripGrab

GripGrab develops and produces cycling gear under the mantra 'Enriching life through
cycling'. The company is owned and operated by brothers Martin and Kristian Krøyer,
both of whom are passionate about cycling. With insight and experience, they have
over the course of nearly 23 years optimized the cycling glove to perfection, and today
the extensive range offers everything a serious cyclist needs. The products are primarily
sold in Northern Europe, but Germany, Benelux, UK, and the US are also key markets.

GripGrab.com

Forest in the field with future-proof template

GripGrab required a future-proof solution concerning security, integrations, and update processes, alongside an agile design. It needed to accommodate elements that ensured the platform stayed dynamic and modern, matching the company's branding. Shopify offers a vast landscape of templates and apps, necessitating expert guidance towards optimal choices. We introduced GripGrab to well-supported alternatives backed by solid developer support.

Migration to version 2.0 marked the end of awkward workarounds and tedious updates. The new store boasts a robust back-end; it offers more functionality but is set up in a simplified manner. The list of active apps has been halved!

Customized template aligned with brand identity

The transition to Shopify 2.0 involved substantial implementation—transferring current content and creating new material. Besides the technical Shopify setup, tools for analytics, inventory management, purchase history, and Klaviyo as well as Gorgias have been integrated. GripGrab can independently create new content and templates within the provided frameworks, with our involvement only necessary for exceptional projects. GripGrab has gained access to:

Shopify 2.0 implementation with a flexible template
Professional setup of Klaviyo and Gorgias
Tailor-made features such as 'Glove Finder' and 'Get the Kit'

Like being served in a physical store

It is not mere marketing when GripGrab states that they aim to enhance life quality through cycling. They strive to be 'the leading brand' and go the extra mile for their customers, even regarding the shopping experience. We developed the 'Glove Finder' feature, which uses questions and guidance to personally direct customers in making the perfect choice. While the filtering principle remains the same as always, it makes customers feel acknowledged in a more straightforward manner.

GripGrab also sends eager enthusiasts on legendary cycling trips, and their documentary-style 'rider stories' serve as buying inspiration. We've introduced a 'Get the Kit' feature for the visual sidebar.