Gripgrab: From Basic to 2.0 – and a Wealth of Streamlined Options

Gripgrab: Fra basic til 2.0 – og et væld af strømlinede muligheder

CASE: GripGrab

From Basic to 2.0 – and a Wealth of Streamlined Options

"Shopify, Klaviyo, and Gorgias form an obvious trinity, providing us with immense confidence. There are dedicated professionals focused solely on ensuring success for businesses like ours."

– Christian Lydeking Hermansen, Head of E-commerce, GripGrab

For GripGrab, Shopify was not a new phenomenon. The Danish company, specializing in equipment for cycling enthusiasts, had previously operated on a basic solution. However, as the Corona pandemic gave a significant boost and sent sales numbers soaring, the need arose for a brand update. This included creating a new visual identity and brand narrative, which meant the website also required a revamp. Embracing the 2.0 version was the obvious next step, opening up exciting new features, design options, and time-saving processes.

Who is

GripGrab

GripGrab develops and produces cycling gear under the mantra ‘Enriching life through cycling’. The company is owned and operated by brothers Martin and Kristian Krøyer, both of whom are passionate cyclists. With insight and experience, they have spent nearly 23 years perfecting the cycling glove, and today the extensive range offers everything a serious cyclist needs. The products are primarily sold in Northern Europe, but Germany, Benelux, the UK, and the US are also strong markets.

GripGrab.com

Leading the field with a future-ready template

GripGrab needed a future-proof solution—both in terms of security, integrations, and update procedures, but also regarding design. It had to be possible to add elements to ensure the expression constantly appears dynamic, modern, and in line with the company's identity. Shopify is a vast landscape when it comes to templates and apps. Therefore, it's essential to be guided to the right choice. We introduced GripGrab to a range of well-functioning options, supported and maintained by the developers.

The transition to 2.0 marked an end to add-ons and time-consuming updates. The new shop has a stable back-end; it can do more but is set up more simply. In fact, the list of apps has been halved!

Customized template that matches brand identity

The transition to Shopify 2.0 involved significant implementation work. Existing content had to be moved, and new content needed to be created. Besides the technical setup of Shopify, analytics tools, inventory management, purchase history, Klaviyo, and Gorgias were also integrated. GripGrab can independently create new content and design new templates within the given framework, and we only step in when something extraordinary is needed. GripGrab has received:

Implementation in Shopify 2.0 with flexible template
Expert setup of Klaviyo and Gorgias
Specially developed features like 'Glove finder' and 'Get the kit'

Like being served in a physical store

It's not just sales talk when GripGrab claims that they aim to improve quality of life through cycling. They strive to be 'the guiding brand' and go to great lengths for their customers, including enhancing the purchasing experience. We have developed the 'Glove finder' feature, which, through questions and prose, guides customers in a personalized way, helping them make the perfect choice. The filtering is based on the usual principles, but the customer feels more directly acknowledged.

GripGrab also sends passionate enthusiasts on epic cycling trips, and their reportage-style 'rider stories' serve as shopping inspiration. We have developed a 'Get the kit' feature for the images.