From eBay to own B2B webshop with Shopify

Buy2Sell started their business on eBay, where they previously had 100% of their sales, with a few orders alongside via email. With customers in over 100 countries and less than 3% of their sales within the Danish borders, eBay was the perfect gateway to a global market. As growth happened quickly and eBay had its limitations, Buy2Sell decided to open their own sales channel - a B2B shop on Shopify.

Since Buy2Sell's customer and pricing structure did not necessitate Shopify's full B2B solution, which requires Shopify Plus, they chose instead to stick with Shopify's B2C plan. To this, we custom built the B2B functionalities necessary for Buy2Sell's business. 

Upon registration, customers indicate whether they are a business or private customer. When 'business' is selected, Buy2Sell's customer service receives an email, allowing them to easily and quickly access the system, approve the customer, and add a permanent discount to the respective customer. 

Buy2Sell's full solution includes among others.:

• Implementation in Shopify
• Custom adapted customer registration flow 
• Custom discount structure, with a discount field directly on the customer's profile 
• Submenu with customer service points, which follows the customer around the site
• Custom made 'request a quote' functionality 

If you want to learn more about Shopify B2B, check out our complete guide to getting started with B2B sales on Shopify here.

From Danfoss to Danlab. Buy2Sell is the right choice when a production line needs to be closed and machinery needs to be dismantled. With large customers and a busy shop, Buy2Sell receives many thousands of products weekly. Most of the products are used but some are also new, and even identical products vary in their condition when they are used.

To enhance the customer's buying experience, we have custom-built a logic that aggregates identical products based on product number and manufacturer name. As a result, the end-user is presented with all relevant products on one product page. At the same time, Buy2Sell can present all products individually with their own specifications.

Custom-developed feature monitors products that lack a price

With such a large product range, it sometimes happens that certain products are displayed on the website before they have been priced. We have addressed this by adding logic that removes the ‘Add to Cart’ button when a product is listed at 0 DKK. Instead, the button is replaced by a ‘Contact our support for price’ button, which directs the customer to a customer service page.

With this solution, we ensure that the webshop reflects the actual inventory even if we have not yet been able to price the items. In this way, Buy2Sell effectively overcomes a significant bottleneck.