Momkind: Fra WooCommerce til Shopify – både online og i fysisk butik

CASE: Momkind

From WooCommerce to Shopify – both online and in physical stores

"Shopify is much easier to work with than our old WooCommerce solution, which with its many customizations had become one big spiderweb that only developers had access to. With Shopify, we've gained a user-friendly and very intuitive system that everyone in the office can work in. Additionally, the system is scalable, so our new shop fits the future we are looking into."

– Lauren Blair Klarskov, E-commerce & B2B Manager, Momkind

Shopify with Traede as Standard Integration

Momkind is the place most people turn to when expecting a child or having just given birth. With a large traffic-generating article database and a vibrant community, Momkind is on a major growth journey, and their old WooCommerce solution could no longer keep up. On the other hand, Shopify can, offering full standard integration of Traede, where Momkind has inventory and collection management. Additionally, Shopify's POS system, Shopify POS, integrates the webshop and physical stores seamlessly.

Who is

Momkind

Momkind is an honest, open-minded, and inclusive universe for expectant and new mothers. By breaking down taboos and highlighting mothers' needs, the mission is to ensure mothers' well-being. Momkind has the essentials every pregnant, postpartum, and nursing mother needs—because all products are developed, tested, and approved by their passionate community of mothers. In addition to Momkind's innovative product portfolio, Momkind also serves as a gateway for new and expectant mothers to find answers and useful information on questions and challenges.

Visit momkind.dk

Standard theme with a simple front and complex backdrop

Momkind was limited by WooCommerce, which is best suited for smaller businesses and start-ups. The system can only handle a certain number of visits, it is not made for high sales volumes and does not work well with many integrations. Additionally, one must purchase extra space, which is not the case with Shopify.

In terms of user interface, Momkind has a simple structure, allowing us to use a standard theme. We have custom-developed a due date calculator and revamped the entire URL structure so that the traffic generated by the many articles remains in the correct hierarchy. We have also inserted quick-buy functionality directly on all blog posts, so the customer does not have to jump back and forth between product and article – this creates a much better user experience and more sales. Additionally, Momkind has received:

Integration with Klaviyo
Integration with Dixa
Integration with Yotpo, which links customer reviews directly to the product page

Shopify checkout system ties online and offline together

Momkind has opened their first physical store, and with Shopify's own payment terminal, Shopify POS, we have ensured that the webshop and store are integrated. Shopify POS runs via iPad and is elegant, lightweight, and easy for store staff to operate. The system functions as a unified engine: All data is consolidated, prices are consistent, there is an overview of stock, statistics can be drawn from both the webshop and physical shop, and customer data and purchase history appear on the screen with a single click. This makes exchange situations much easier and creates a better user experience.