From WooCommerce to Shopify Plus: Stability, Scalability, and Tailored Solutions

Ismageriet is a popular ice cream shop with both a webshop, three physical stores, and pop-up locations during the summer. However, their previous WooCommerce solution was unstable and costly to maintain. On New Year's Eve – one of the biggest sales days of the year – their webshop went down. The crash caused chaos in the order flow. Additionally, WooCommerce wasn't scalable enough for their needs, as almost everything had to be developed from scratch. It was expensive and time-consuming.

They needed a platform that was stable, scalable, and could handle the high-season rush. Shopify Plus was chosen for its reliability, flexibility, and strong app ecosystem – a solution that not only addressed Ismageriet's challenges but also provided them with room to grow.

However, the biggest challenge wasn't the migration from WooCommerce to Shopify itself, but the development of a completely new production system – 100% tailored to Ismageriet's unique needs and fully integrable with Shopify and Shopify POS.

DTAILS assisted Ismageriet in migrating from WooCommerce to Shopify Plus while simultaneously optimizing their digital business. The transition provided them with:

• Stability: Shopify Plus could handle large amounts of traffic without crashes – even on busy days like New Year's Eve and hot summer days.
• Scalability: With Shopify POS, new pop-up locations can be set up in no time.
• Efficient operations: Through custom-developed apps and a unique production system, the order flow was optimized, ensuring smooth production and pickup.

A key element of the solution was a tailored production system, which made it easier to manage orders in a busy environment.

Brand New Production System – Built from Scratch According to Ismageriet's Wishes

• Flexibility in production: The system easily handles a varying number of staff in production. Some days there are 2 working, other days 15.
• Intelligent order management: Ismageriet sells both ice cream cones, ice cream cakes, and customized orders, among others. The system filters orders based on type, ensuring each order is handled optimally. It keeps track of products that can "be taken off the shelf" and products that are produced.
• Multiple prints: Production slips can be printed multiple times, which is important since order sheets can easily slide off a cold liter box and disappear. One might think it is standard to print a new slip, but it is not.
• Simple interface:The system is designed so that even new seasonal employees can quickly understand it. It minimizes errors and ensures all orders are handled correctly. Ease-of-use is the key to success.
• Time management: The system accounts for pickup times and production requirements, for example, that ice cream cakes require 48 hours of preparation.
• Location management: Orders are automatically distributed to the relevant locations, making it easy for employees to know where an order should be produced.

Ismageriet had a clear vision from the start and knew their needs, contributing to the project's completion in a relatively short time.

Ismageriet receives numerous inquiries daily from customers asking about everything from allergens to new flavors. These inquiries come through various channels: email, social media platforms like Facebook and Instagram, and live chat on the webshop.

With the integration to Gorgias, all customer communication has been centralized in one place. This means Ismageriet's team no longer needs to jump between different platforms to answer questions. Instead, they can quickly view and respond to all messages directly in Gorgias.

The advantages of this solution are:

• Time Savings: The customer service team spends less time switching between channels and can instead focus on delivering quick and accurate responses.
• Improved Customer Experience: Customers receive faster responses whether they inquire via Instagram, email, or the webshop.
• Automation: Gorgias can recognize frequently asked questions and automatically suggest responses, making it even easier to handle a large volume of inquiries.
• Consistent Service: If a customer has previously asked something, staff can easily see the history and provide a more personalized response.

For a business like Ismageriet, where seasonal fluctuations mean extra busyness in the summer months, this solution is crucial for providing quick and efficient customer service without having to hire a lot of extra staff.