From WooCommerce to Shopify Plus: OMHU's Journey to a Scalable, International E-commerce Platform

OMHU wanted to move away from WooCommerce because it was a significant challenge to manage international growth—even down to the mundane details like accurate tax calculation, there were issues.

WooCommerce required custom solutions for everything, which often led to technical problems and an unnecessarily high time investment on all the wrong things. They needed a scalable platform with more out-of-the-box functionality. Shopify Plus and Shopify Markets became the solution that allowed OMHU to expand without technical headaches.

In this project, we were responsible for migrating OMHU from WooCommerce to Shopify Plus and creating a flexible multi-store solution that makes daily operations easier and more efficient.

We successfully exported data from WooCommerce and restructured it to match the new data structure we developed in collaboration with OMHU's team. It was particularly important for OMHU to continue using their customer data actively, so we also ensured the import of all historical orders.

At the same time, we set up Shopify Markets for accurate tax calculations and currencies, freeing OMHU from the frustrating tax errors they previously experienced.

We also optimized the customer experience by integrating geo-location in the theme, so customers are automatically directed to the correct shop based on their location. Additionally, we developed a Checkout Extension that ensures OMHU's Upgrade product is only purchased by customers who already own a Teddy sofa.

With a design that matches OMHU’s aesthetics and a thoroughly developed product presentation, we have created a solution that perfectly balances functionality and brand experience.

What we have delivered:

• Migration from WooCommerce to Shopify Plus including historical orders and customer data
• Multi-store setup with an EU master shop that synchronizes content to other markets via #SupremeSyncer
• Automatic tax calculation and currency setup via Shopify Markets
• Checkout Extension that ensures correct purchase of the Upgrade product
• Geo-location for a seamless customer experience across markets
• Tailored design and product presentation, optimized for OMHU’s brand and products

With this solution, OMHU has a scalable and reliable e-commerce platform that supports their ambitions for international growth.

Design was a crucial element in the migration. We chose a premium Shopify theme as the foundation and customized it to reflect OMHU's visual identity.

Since OMHU has a narrow product range, we took advantage of the opportunity to tailor unique product templates. The signature product, the Teddy Sofa, has its own template, providing a rich visual experience with a combination of large images and video, along with plenty of product information, ensuring the customer feels confident in their purchase.

OMHU is passionate about design, which is why the development of the site is an ongoing process, with new visual features continuously being added and optimized.

Flexible Brand Section Tailored to OMHU

To ensure that OMHU can always showcase their brand at its best, we developed a custom-built content section in the theme, which includes:

• Ability to place large images alongside inspiring videos
• Ability for large text areas with fancy fonts
• Ability to adjust the layout, making it appear dynamic with a tight minimalist style, complemented by OMHU's strong color palette.

Anchor Links for Better Navigation on Content Pages

As an additional touch, we've added anchor links that are not standard in Shopify themes. This makes it possible to link directly to specific sections on a product page or landing page, allowing customers to quickly find the information they need.

These customizations have made OMHU's Shopify shop a perfect balance between functionality and aesthetics – exactly like their brand.