From Centra to Shopify: How Frama Simplified Their B2B Solution and Provided Customers with an Inspiring Shopping Experience

The Challenge: A Heavy and Inflexible Solution

After assisting Frama, a Danish design company with global recognition, in developing their impressive B2C shop, the subsequent step was to construct a B2B platform meeting the same high standards and supporting Frama's ambitious growth targets.

Their previous B2B platform, constructed on Centra, was not only onerous to maintain; it was complex to operate, with even the simplest changes requiring developer intervention and time. This hindered Frama's ability to scale and provide their B2B clients the extraordinary service and experience they sought.

Frama required a solution mirroring their B2C shop's design and flexibility. It was crucial for the new platform to accommodate advanced pricing structures and intricate logistics needs, while remaining intuitive and user-friendly. Shopify B2B became the preferred solution, and with some customization, Frama finally secured a future-proof platform.

We collaborated with Frama to design their B2B architecture from the ground up. The result is a Shopify B2B solution that both meets their high standards of aesthetics and ensures stability and scalability. With Shopify, we were able to deliver about 80% of the functionality through standard features, while tailoring the remaining 20% to Frama's specific needs, including custom-developed integrations and adaptations. With the integration of Business Central, Frama now has a solid foundation that optimizes workflows and streamlines data flow between systems.

In the following, we delve into three key areas that have been particularly important for Frama on the new B2B platform: customers' expectation of a B2C experience, a flexible pricing structure, and handling of complex logistics.

B2B Customers Expect B2C Quality

Today, B2B customers expect an experience that is just as inspiring and simple as a B2C experience. Heavy, cumbersome B2B platforms can easily deter customers and stifle growth. Frama understood how important it was to create a B2B solution where their customers can "shop like B2C." With Shopify B2B, Frama has acquired a platform that ensures just that—an inspiring and seamless experience that meets the practical demands of B2B contexts.

Shopify B2B is an extension of the admin section. The shop itself is built in the same way as a B2C shop with plenty of opportunities to create a beautiful and functional shop.

Furthermore, Frama wanted both the sales team and customer service to be able to use Shopify for all aspects of order management and quoting. Here, we have added new features that make it possible to:

• View inventory status during the creation of draft orders
• Export draft orders to neat PDF quotes
• Adjust discount levels on the standard price list directly in Shopify

Frama's product range spans broadly from delicate ceramic goods to heavy concrete furniture. With production and distribution across various locations worldwide, it is necessary to have a platform that can handle both the complexity and the varying logistical needs.

With Shopify and Business Central, we have made it possible to streamline Frama's logistics, so everything from inventory management, order processing, and shipping comes together seamlessly. This includes, among other things, real-time inventory status updates and automated order fulfillment, ensuring that customers receive their products as quickly as possible.

A Result that Promotes Growth and Efficiency

Frama has acquired a B2B platform that reflects their brand, is easy to manage, and most importantly – their customers love it. The previously cumbersome and expensive solution has been replaced with a stable, scalable platform that delivers an outstanding customer experience.