From Centra to Shopify: How Frama Simplified Their B2B Solution and Provided Customers with an Inspiring Shopping Experience

The Challenge: A Heavy and Inflexible Solution

After assisting Frama, a Danish design company with global success, in developing their impressive B2C shop, the next step on their journey was to build a B2B platform that could meet the same high standard and support Frama’s growth goals.

Their previous B2B platform, built on Centra, was not only expensive to maintain; it was also complicated to work with, and even the smallest change required help from a developer and took time. This made it difficult for Frama to scale their business and provide their B2B customers with the extraordinary service and experience they desired.

Frama wanted a solution that could match their B2C shop in terms of both design and flexibility. Therefore, it was crucial that the new platform could handle advanced pricing structures and complex logistical needs, while also being intuitive and easy to use. Shopify B2B was a natural choice, and with a few adjustments, Frama finally has a future-proof solution.

We collaborated with Frama to design their B2B architecture from scratch. The result is a Shopify B2B solution that not only meets their high standards for aesthetics but also ensures stability and scalability. With Shopify, we delivered approximately 80% of the functionality using standard features, while customizing the remaining 20% to Frama’s specific needs, including specially developed integrations and adaptations. With the integration of Business Central, Frama now has a solid foundation that optimizes workflows and streamlines data flow between systems.

In the following, we delve into three key areas that have been particularly important for Frama on the new B2B platform: customers' expectation for a B2C experience, a flexible pricing structure, and handling complex logistics.

B2B customers expect B2C quality

Today, B2B customers expect an experience that is as inspiring and simple as a B2C experience. Heavy, cumbersome B2B platforms can easily deter customers and hinder growth. Frama understood the importance of creating a B2B solution where their customers can "shop like B2C". With Shopify B2B, Frama has obtained a platform that ensures exactly this—a seamless and inspiring experience that meets the practical requirements of B2B contexts.

Shopify B2B is an extension of the admin area. The shop itself is built just like a B2C shop with plenty of options to create a beautiful and functional store.

Furthermore, Frama wanted both the sales team and customer service to use Shopify for all aspects of order management and quoting. We have added new features that make it possible to:

• View stock status when creating draft orders
• Export draft orders to polished PDF quotes
• Adjust discount levels on the standard price list directly in Shopify

Frama's product range spans from delicate ceramic items to heavy concrete furniture. With production and distribution across various locations worldwide, a platform capable of managing both the complexity and the diverse logistics needs is essential.

With Shopify and Business Central, we have made it possible to streamline Frama's logistics, ensuring everything from inventory management, order processing, to shipping aligns seamlessly. This includes real-time inventory updates and automated order fulfillment, guaranteeing customers receive their products as quickly as possible.

A Result that Promotes Growth and Efficiency

Frama has acquired a B2B platform that reflects their brand, is easy to manage, and most importantly – their customers love it. The previously cumbersome and costly solution has been replaced with a stable, scalable platform that delivers an outstanding customer experience.