From Magento to Shopify: How Kalle Børnetøj & Sko Achieved an Efficient and Future-Proof Webshop

Kalle Børnetøj & Sko faced a challenge that many businesses are undoubtedly familiar with: a slow and inflexible system hindering growth and efficiency. The old Magento solution had slow load times, poor mobile optimization, and required countless manual processes. On top of that, the site crashed during busy periods.

With help from DTAILS, kalle-boernetoej.com was migrated to Shopify. The result is a beautiful, fast, and mobile-friendly platform with a range of smart automations that save time and provide a much better customer experience. Read on and get inspired by the cool features we've built together with Kalle Børnetøj & Sko.

When Kalle Børnetøj & Sko approached DTAILS, they were grappling with typical challenges associated with Magento in ecommerce.

• High expenditure: Managing and maintaining Magento was financially demanding, and each customization required technical prowess.
  
• Slow performance and lack of mobile optimization: The Magento platform was slow, especially on mobile devices, undermining customer satisfaction.
  
• Inefficiency: There were limited options for task automation, leading the team to spend extensive hours on manual tasks.
  
• Absence of data insights:: The Magento platform failed to deliver insights into vital data. Basic metrics, such as visitor count and conversion rate, were absent.
  
• Cumbersome and unreliable integrations:: Integrating third-party systems like Shipmondo, Klaviyo, and e-conomic was notably challenging. There was continuous uncertainty over the stability of connections.

Kalle Børnetøj & Sko sought a solution that would free up time and resources, allowing them to independently modify their store without relying solely on developers.

Data Migration and Optimization

Data played a pivotal role in the migration process. The Magento data needed restructuring for clear and precise presentation in the new Shopify site.

• Product data streamlining: Assistance was provided to better structure product data, facilitating broader use within the online store, including enhanced filtering. This major task involved thorough review of all 4,000 products and 18,000 variants.
  
• Automated image import: Utilizing the DTAILS Image Importer App, product images were automatically synchronized with products according to SKU numbers.

Design Customization

The Shopify solution was constructed on a Premium Shopify theme, custom-fitted to resonate with Kalle Børnetøj & Sko's brand ethos:

• Brand-specific elements: Modifications ensured alignment with Kalle Børnetøj & Sko's visual narrative, such as the dotted backdrop and artistic elements intrinsic to the store's identity.
  
• Design versatility: Shopify provides numerous opportunities to customize all content types ensuring Kalle Børnetøj & Sko now possess the freedom to update designs to reflect new collections, seasons, or layouts of their physical store.

In every project, we prioritize educating the team so that after the migration project is complete, the team is confident using Shopify.

Enhanced Filtering and Search Features

Many of Kalle Børnetøj's products previously struggled due to incomplete filters on the Magento platform. Customers could experience empty filters even when items matched the search. Using Shopify’s filtering, we created new filters by combining standard and custom fields.

• Optimized product filtering: Shopify's default filters enable easy sorting by size, color, brand, and product type. Additional fields further extend filtering capabilities, allowing searches by gender and age, and customers can view only in-stock items. This enhancement significantly eases the navigation and product discovery for customers.

With over 2500 new items each year, it was crucial for Kalle Børnetøj & Sko to optimize their product enrichment process. The goal was maximum automation, and thus DTAILS developed a custom app that can import images and ensure they land on the correct product and in the right sequence.

DTAILS Image Importer: Kalle Børnetøj & Sko prioritizes high quality in everything they do. That's why they take charge of product photos for all their items. The actual photography task is outsourced to a professional, but the team at Kalle Børnetøj & Sko previously handled the import of the images, one product at a time.

With DTAILS Image Importer, the images can now be uploaded to Google Drive and auto-imported, precisely placed where they need to be.

#ProductReference: With this app, product variants can be created as standalone products, so both variants appear on the collection page and as variants on the product page. This means each variant can have its own customized product page and its own direct URL. Products are linked together automatically, saving time and reducing the risk of errors.

#ProductReference is an app that the team at Kalle Børnetøj & Sko is particularly fond of, as it allows them to easily enrich styles that come in multiple colors, providing customers with a quick overview of which of their favorites are available in other colors.