Kødrigets succesopskrift: Nyt theme, #TieredDiscounts og Shopify Plus fordobler omsætningen

CASE: KødRiget

The Recipe for Kødriget’s Success: New theme, #TieredDiscounts, and Shopify Plus Doubles Revenue

"Embarking on such an ambitious project just three weeks before Black Week was something I'd never have dared to do, had it not been with DTAILS."

– Jonas Muff, Owner, KødRiget

KødRiget faced their busiest period when they decided to upgrade their entire webshop. In just two weeks, they implemented a new Shopify 2.0 theme and the #TieredDiscounts app – with impressive results. Black Week became a record-breaking week with doubled revenue and an 18% higher average cart value.

Six months later, we upgraded KødRiget once again. This time to Shopify Plus to access more features at checkout. A custom developed timeslot app was installed along with various checkout blocks focused on upselling. The result? Another sales record in 2024 with an impressive 40% increase.

Thinking about upgrading? Read on and get inspired by KødRiget's story.

Who is

KødRiget

KødRiget is a passionate butcher shop with 25 years of experience in both small private butcheries and large supermarkets. They offer quality meat from Denmark and abroad, focusing on taste, animal welfare, and competitive prices. KødRiget features both an online shop with nationwide delivery and a physical store in Hjerting, where customers can find a wide range of meats, wines, and local specialties.

kodriget.dk

An intense project: New theme and #TieredDiscounts completed in only two weeks

KødRigets gamle theme var et Shopify 1.0-theme. Det var ikke længere kompatibelt med nyere apps, og selv små ændringer krævede hjælp fra en udvikler. Det kostede både tid og penge, og det stod klart, at themet også begrænsede væksten. En opgradering var uundgåelig.

KødRiget ønskede en mere moderne og brugervenlig oplevelse for kunderne, mulighed for at tilbyde mængderabatter med #TieredDiscounts-appen og bedre håndtering af produktdata.

Med Black Week lige rundt om hjørnet var tiden knap, men KødRiget valgte alligevel at tage springet med DTAILS som partner. På blot 14 dage leverede vi følgende:

Shopify 2.0-theme: Et nyt premium theme, som giver hurtigere loadtider og større fleksibilitet på alle sider. KødRiget kan nu selv tage kontrol med embedded apps, metafelter og metaobjekter samt nye spændende sektioner og layouts.

Optimering af navigation: En helt ny navigation, som har gjort kundeoplevelsen mere intuitiv og nem.

Tilpassede produkt-templates: 'Kød' og 'Vin' har fået hver deres produkt-template. Bedre strukturering af produktinformation har reduceret kundehenvendelser og øget salget.

Combo-funktion: Mersalgsprodukter kan nu tilføjes med et enkelt klik, fx en "Køb hele pakken og spar 10%"-funktion.

#TieredDiscounts: En løsning, der tilbyder mængderabatter via en brugervenlig tabel direkte på produktsiden.

KødRiget og DTAILS har samarbejdet i flere år, og det stærke partnerskab var fundamentet for, at vi lykkedes med så intensivt et projekt.

#TieredDiscounts increases the average cart by 18%

A key component in the upgrade was DTAILS' custom app #TieredDiscounts, which enabled KødRiget to offer attractive volume discounts directly within the product display. The discounts are presented in a user-friendly table, providing customers with a clear overview and encouraging them to purchase more.

Learn more about #TieredDiscounts here

Another successful upgrade: Shopify Plus and checkout optimization

Six months later, Kødriget upgraded to Shopify Plus to access features like Checkout Blocks and a custom-developed Timeslot app. This phase also opened up opportunities for future B2B solutions, which are currently under development.

Shopify Plus: Shopify Plus offers access to a range of additional features, including checkout page customization, which is highly significant for KødRiget. We've added a specially developed Timeslot app here, allowing customers to choose their delivery time. An automatic flamingo box fee is also added to orders where applicable, and products like 'Rødvinssauce' and 'Bøf salt' are displayed, which can easily be added to the cart, increasing the average order value.

Timeslot app

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