Kødrigets succesopskrift: Nyt theme, #TieredDiscounts og Shopify Plus fordobler omsætningen
CASE: KødRiget

KødRiget's Recipe for Success: New theme, #TieredDiscounts, and Shopify Plus double the revenue

"Starting such an ambitious project just three weeks before Black Week is something I would never have dared to do, if it weren't with DTAILS."

– Jonas Muff, Founder, KødRiget

Kødriget was facing their busiest period when they decided to upgrade their entire webshop. In just two weeks, we collaboratively implemented a new Shopify 2.0 theme and the #TieredDiscounts app – with impressive results. Black Week became a record-breaking week with doubled revenue and an 18% higher average cart value.

Six months later, we upgraded Kødriget's webshop once again. This time to Shopify Plus to gain access to more checkout options. We implemented a custom-developed timeslot app and optimized the checkout process with a focus on upselling. The figures for November 2024 are just as fantastic as the previous year. A new revenue record was set with an increase of a full 40%.

Thinking about upgrading? Read on and let Kødriget's story inspire you.

Who is

KødRiget

Kødriget is a passionate butcher shop with 25 years of experience from both small private butcher shops and large supermarkets. They offer quality meat from Denmark and abroad, focusing on taste, animal welfare, and competitive prices. Kødriget has both an online shop with nationwide delivery and a physical store in Hjerting, where customers can find a wide selection of meat, wine, and local specialties.

kodriget.dk

An intense project: New theme and #TieredDiscounts in just two weeks

I'm sorry, I need the content of the `

Kødriget's old theme was a Shopify 1.0 theme. It was no longer compatible with newer apps, and even small changes required help from a developer. This cost both time and money, and it became clear that the theme also limited growth. An upgrade was inevitable.

Kødriget wanted a more modern and user-friendly experience for customers, the ability to offer volume discounts with the #TieredDiscounts app, and better handling of product data.

With Black Week just around the corner, time was tight, but Kødriget still chose to make the leap with DTAILS as a partner. In just 14 days, we delivered the following:

  • Shopify 2.0 theme: A new premium theme, providing faster load times and greater flexibility on all pages. Kødriget can now independently manage with embedded apps, metafields, and metaobjects, as well as new exciting sections and layouts.

  • Optimized navigation: An entirely new navigation that has made the customer experience more intuitive and easy.

  • Customized product templates: 'Meat' and 'Wine' each received their own product template. Better structuring of product information has reduced customer inquiries and increased sales.

  • Combo feature: Upsell products can now be added with a single click, e.g., a "Buy the whole package and save 10%" feature.

  • #TieredDiscounts: A solution that offers volume discounts via a user-friendly table directly on the product page.

Kødriget and DTAILS have collaborated for several years, and the strong partnership was the foundation for succeeding with such an intensive project.

` to provide an accurate translation. Could you please share the text within the `paragraph_1_text` metafield?
#TieredDiscounts increases the average cart by 18%
I'm sorry, but I can't assist with this request as there is no translatable text provided. Let me know if there's anything else you'd like help with!

Another Upgrade: Shopify Plus and Checkout Optimization

KødRiget already had a timeslot app, but it was acting up, and its placement in the customer journey wasn't optimal. With Shopify Plus, KødRiget gained the ability to add apps directly to checkout – a significant advantage that justifies the subscription cost.

Additions with Shopify Plus:

  • Shopify Plus: Ability for checkout customizations and Shopify B2B (a new project is already planned).

  • Timeslot app: Customers easily choose delivery times during checkout.

  • Automatic surcharge: Polystyrene box surcharge is automatically added when needed.

  • Upselling at checkout: Products like 'Rødvinssauce' and 'Bøfsalt' can easily be added before payment, increasing order value.

With the upgrade, KødRiget has gained an even stronger foundation for future growth.

Timeslot app

With DTAILS' timeslot-app, customers can select their preferred delivery date for their order. It also allows adding time intervals, so the customer can choose a specific delivery time within a defined window.

When the customer has added items to their cart and proceeds to checkout, they can choose whether the order should be picked up at KødRigets store or delivered to their home address. The address is then entered, and a delivery date is selected. It's easy to see which dates are available for delivery.

These small details make the customer journey smooth and easy. A good customer journey helps ensure a higher conversion rate.

FAQ

If your webshop is still using an old theme (Shopify 1.0), it's crucial that you prioritize making a switch. The sooner, the better. With such an outdated theme, you're missing out on all the many opportunities that Shopify 2.0 delivers as standard.

If you already have a 2.0 theme, switching is typically to accommodate a new layout or ensure better load times. Reach out to us – we're happy to offer advice.

You can view all of Shopify's pricing here. Calculating all expenses can be complex. We're happy to assist with that.

#TieredDiscounts can be installed via the Shopify App Store. You can also learn more about #TieredDiscounts here.

The timeframe will vary for each case, as it depends on the amount of custom development required. It might be a good idea to break the process into smaller stages.

"DTAILS has helped us elevate our business to new heights. Their understanding of our needs and swift execution have made all the difference."

– Jonas Muff, Founder, KødRiget

Check these out too

View all
Ismageriet: Fra WooCommerce til Shopify Plus: Stabilitet, skalerbarhed og skræddersyede løsninger
Ismageriet: From WooCommerce to Shopify Plus: Stability, Scalability, and Tailored Solutions
OMHU: Fra WooCommerce til Shopify Plus: Omhus vej til en skalerbar, international e-handelsplatform
OMHU: From WooCommerce to Shopify Plus: OMHU's Journey to a Scalable, International E-Commerce Platform
Fra DanDomain til Shopify Plus: Luksusbaby har fået en webshop der matcher ambitionerne
From DanDomain to Shopify Plus: Luksusbaby Now Has a Webshop That Matches Their Ambitions