From eBay to Your Own B2B Webshop with Shopify

Buy2Sell launched their business on eBay, where initially 100% of their sales took place—with just a handful of extra orders via email. With customers spanning over 100 countries and less than 3% of sales from within Denmark, eBay was the ideal gateway to the global market. As their growth accelerated and eBay started to show its limitations, Buy2Sell decided to establish their own sales channel—a B2B shop on Shopify—to take their business to the next level.

Since Buy2Sell's customer and pricing structure didn't require the full Shopify B2B solution, which demands Shopify Plus, they chose to stick with Shopify's B2C plan instead. To accommodate this, we have custom-built the necessary B2B functionalities for Buy2Sell's business.

During registration, customers specify whether they are a business or private customer. If 'business' is selected, Buy2Sell's customer service receives an email, allowing them to easily access the system, approve the customer, and add a permanent discount for them.

Buy2Sell's full solution includes, among other things:

• Implementation in Shopify
• Custom tailored customer registration flow
• Custom discount structure, with a discount field directly on the customer's profile
• Submenu with customer service points that follow the customer around the site
• Custom created 'request a quote' functionality

Want to learn more about Shopify B2B? Check out our complete guide to getting started with B2B sales on Shopify here.

From Danfoss to Danlab, Buy2Sell is your go-to partner when production needs to be closed down and equipment dismantled. With major clients and a bustling operation, Buy2Sell receives thousands of products each week. Most items are used, some are new, and even identical products differ in condition when pre-owned.

To deliver a seamless shopping experience, we've custom-built a logic that groups identical products by item number and manufacturer name. This means your customers see all relevant options on a single product page, while Buy2Sell can still display each item individually with its specific details.

Custom Feature Monitors Unpriced Items

With such an extensive inventory, it's inevitable that some products appear online before being priced. We addressed this with logic that automatically removes the ‘Add to Cart’ button for any product listed at 0 kr. Instead, a ‘Contact our support for price’ button appears, directing customers straight to a support page.

This solution ensures the webshop always reflects the true inventory—even if some products aren’t priced yet. It’s a smart way for Buy2Sell to eliminate a significant bottleneck in their process.