We collaborated with Frama to design their B2B architecture from scratch. The result is a Shopify B2B solution that not only meets their high standards for aesthetics but also ensures stability and scalability. With Shopify, we delivered approximately 80% of the functionality using standard features, while customizing the remaining 20% to Frama’s specific needs, including specially developed integrations and adaptations. With the integration of Business Central, Frama now has a solid foundation that optimizes workflows and streamlines data flow between systems.
In the following, we delve into three key areas that have been particularly important for Frama on the new B2B platform: customers' expectation for a B2C experience, a flexible pricing structure, and handling complex logistics.
B2B customers expect B2C quality
Today, B2B customers expect an experience that is as inspiring and simple as a B2C experience. Heavy, cumbersome B2B platforms can easily deter customers and hinder growth. Frama understood the importance of creating a B2B solution where their customers can "shop like B2C". With Shopify B2B, Frama has obtained a platform that ensures exactly this—a seamless and inspiring experience that meets the practical requirements of B2B contexts.
Shopify B2B is an extension of the admin area. The shop itself is built just like a B2C shop with plenty of options to create a beautiful and functional store.
Furthermore, Frama wanted both the sales team and customer service to use Shopify for all aspects of order management and quoting. We have added new features that make it possible to:
- View stock status when creating draft orders
- Export draft orders to polished PDF quotes
- Adjust discount levels on the standard price list directly in Shopify
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