Gripgrab: Fra basic til 2.0 – og et væld af strømlinede muligheder
CASE: GripGrab

From Basic to 2.0 – and a wealth of streamlined possibilities

"Shopify, Klaviyo, and Gorgias are an obvious trinity, providing us with immense peace of mind. There's someone there solely focused on creating success for people like us."

– Christian Lydeking Hermansen, Head of E-commerce, GripGrab

For GripGrab, Shopify was not a new phenomenon. The Danish company, which specializes in gear for cycling enthusiasts, had previously operated on a basic solution. However, when the Corona pandemic really pushed sales figures up to mountain stage levels, the need for a brand update arose. A new visual identity and brand narrative needed to be created, and thus the website also required an overhaul. Embracing the 2.0 version was the natural step, opening up completely new features, design possibilities, and time-saving processes.

Who is

GripGrab

GripGrab develops and produces cycling gear under the mantra 'Enriching life through cycling.' The company is owned and operated by the brothers Martin and Kristian Krøyer, who are both avid cycling enthusiasts. With insight and experience, they have perfected the cycling glove over nearly 23 years, and today the extensive range offers everything a serious cyclist needs. The products are primarily sold in Northern Europe, but Germany, Benelux, the UK, and the US are also strong markets.

GripGrab.com

Leading the field with a future-ready template

GripGrab needed a future-proof solution – not just in terms of security, integrations, and update procedures, but also in design. It had to be possible to add elements so that the presentation consistently appears dynamic, modern, and in line with the company's identity. Shopify is an expansive landscape when it comes to templates and apps. Therefore, it's crucial to be guided to the right choice. We introduced GripGrab to a range of well-functioning options, supported and maintained by the developers behind them.

The transition to 2.0 marked a farewell to makeshift solutions and time-consuming updates. The new shop has a stable back-end; it can do more but is set up more simply. In fact, the list of apps has been halved!

Customized template matching brand identity

The transition to Shopify 2.0 involved a significant implementation effort. Existing content needed to be migrated and new content created. In addition to the technical setup of Shopify, analysis tools, inventory management, purchase history, Klaviyo, and Gorgias were integrated. GripGrab is able to create new content and designs based on the given framework, and we only step in when something extraordinary is needed. GripGrab has gained:

  • Implementation in Shopify 2.0 with a flexible template
  • Expert setup of Klaviyo and Gorgias
  • Custom-developed features like 'Glove finder' and 'Get the kit'
Like being served in a physical store

It’s not just marketing talk when GripGrab says they aim to enhance quality of life through cycling. They aspire to be ‘the guiding brand’ and go to great lengths for their customers, including the purchase experience itself. We have developed the ‘Glove finder’ feature, which uses questions and narrative to guide customers in a personalized manner, helping them make the perfect choice. The filtering process operates on the usual principles, but customers feel more directly acknowledged.

GripGrab also sends passionate enthusiasts on epic cycling journeys, and their reportage-style ‘rider stories’ serve as purchase inspiration. We have developed a ‘Get the kit’ feature for their visual content.

"D.TAILS is in the know, and we have complete trust in both them and the backing they represent. Shopify is the future, and with D.TAILS by your side, there's nothing you can't imagine bringing to life."

– Christian LydekingHermansen, Head of E-commerce, GripGrab.