"Shopify, Klaviyo, and Gorgias are an obvious trinity, providing us with immense peace of mind. There's someone there solely focused on creating success for people like us."
– Christian Lydeking Hermansen, Head of E-commerce, GripGrab
For GripGrab, Shopify was not a new phenomenon. The Danish company, which specializes in gear for cycling enthusiasts, had previously operated on a basic solution. However, when the Corona pandemic really pushed sales figures up to mountain stage levels, the need for a brand update arose. A new visual identity and brand narrative needed to be created, and thus the website also required an overhaul. Embracing the 2.0 version was the natural step, opening up completely new features, design possibilities, and time-saving processes.

Leading the field with a future-ready template
It’s not just marketing talk when GripGrab says they aim to enhance quality of life through cycling. They aspire to be ‘the guiding brand’ and go to great lengths for their customers, including the purchase experience itself. We have developed the ‘Glove finder’ feature, which uses questions and narrative to guide customers in a personalized manner, helping them make the perfect choice. The filtering process operates on the usual principles, but customers feel more directly acknowledged.
GripGrab also sends passionate enthusiasts on epic cycling journeys, and their reportage-style ‘rider stories’ serve as purchase inspiration. We have developed a ‘Get the kit’ feature for their visual content.

"D.TAILS is in the know, and we have complete trust in both them and the backing they represent. Shopify is the future, and with D.TAILS by your side, there's nothing you can't imagine bringing to life."
– Christian LydekingHermansen, Head of E-commerce, GripGrab.