– Bille Korsbro, Head of Marketing & eCommerce, Our Units.
Like many other fashion companies, Our Units was stuck with an outdated ERP system. This impacted their efficiency and required some hefty integrations for data to flow smoothly and reliably between the different systems. With Shopify, Our Units has acquired a future-proof solution, allowing them to continue dreaming big.
Who is
Our Units
Our Units is a Danish fashion company that swaps seasonal trends for long-lasting designs, produced sustainably. Despite advocating for minimizing consumption, Our Units is experiencing tremendous growth.
Our Units caters to brands: Five Units for women and Plain Units for men. Previously, the two brands each had their own webshop on separate domains, supported by a fragmented IT architecture consisting of numerous standalone systems, several manual processes, and virtually no integrations.
When Our Units first approached us back in 2019, they wanted to migrate Five Units to Shopify. We configured the system, designed the storefront, and developed a PIM-system that automatically sends product data to Shopify, eliminating the need to create products in multiple systems. It was clear that Shopify significantly simplified daily operations.
“Shopify embraces the fashion industry because the platform is so easy to work with. You can pull in numerous product details – different sizes, colors, recommendations, washing instructions, etc. – it’s very intuitive. And you can quickly create an attractive design without having to spend a lot of money on it. Shopify offers a wealth of inspiration – the design can evolve as quickly as the collections.”
– Stine Bauer Boskov, D.TAILS.
When the company later decides to merge the two brands under one umbrella, it becomes our task to expand and update the Five Units store. We automate the entire business and also set up Klaviyo and Gorgias, ensuring all work processes are consolidated and simplified.
A completely new theme was selected, and the new Online Store 2.0 features were fully leveraged. The result is a stunning and very professional webshop that went live in March 2022. Our Units gained the following, among other features:
▪︎ A top-notch Premium theme with a generous amount of customization – small details, big difference!
▪︎ A single standard product template that automatically adapts based on the brand displayed.
▪︎ A comprehensive setup of metafields to present specifications as simply and elegantly as possible.
– Bille Korsbro, Head of Marketing & eCommerce, Our Units.
