Play Stronger with Shopify Plus

The battle rages around the clock, and new hand-painted warriors continuously emerge on board games worldwide. Paint needs to be purchased, lots of paint—and it should be easy, even for those selling the paint! At the Danish company The Army Painter, which is the world's largest independent Warhammer painting brand. The company had a Magento solution that was outdated—there was a need to improve the shopping experience and gain more control in-house. They turned their attention to Shopify, and when a handful of potential providers were identified, it was us who conquered the competitors in the battle to win the job.

If you want our expert advice on migrating from Magento to Shopify, then read more here.

The outdated Magento setup had become both rigid and expensive, creating a clear need for a more dynamic system. Today, with Shopify, the e-commerce team can handle updates themselves—confident that all content is seamlessly synced between the European and US sites.

Using the project requirements as a guide, we selected a standard Shopify theme that fulfilled all essential needs. The Army Painter has stayed almost entirely true to this theme. The result: a far better customer journey, a much smoother backend experience for staff, and—perhaps most importantly—valuable insight into customer behaviors thanks to greatly improved reporting. Some of the key improvements for The Army Painter include:

• Migration from Magento to Shopify 2.0 using a standard theme
• Integration of our Synker app to sync all content hourly between the European and US stores
• Implementation of our Wish List app
• Advanced redirect functionality
• Klaviyo integration

We remain part of the game and continuously assist with conversion and support through a D.TAILS Care agreement.